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Multiple Languages, Single Platforms: the World Digital Library
johavel/iStock/Thinkstock Multilingual does not always mean multiple accounts or websites. Increasingly, multilingual content is delivered in an integrated way, with two (or more!) languages delivered...
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The Content Corner: Structured Content Challenges and Lessons Learned
hoodesigns/iStock/Thinkstock In May 2014, Sarah Crane discussed the importance of structured content, APIs and the development of a “Create Once, Publish Everywhere” (COPE) strategy at USA.gov via a...
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The Content Corner: Finding Your Voice
pressureUA/iStock/Thinkstock No, this is not another post about podcasting but about a different voice entirely. It is the words you use, the conversation that you are having with your users. Is your...
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The Content Corner: The Content Wars
scyther5/iStock/Thinkstock One of the most interesting trends forming at the start of 2015 is the rise of new digital publishers. Online entities from Facebook to GE are continuing their strong forays...
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Cross-Agency Collaboration Is the Key to Reaching Millions
Alex Slobodkin/iStock/Thinkstock This story begins with a post about reverse mortgages, but don’t worry: we won’t go into the world of complex home loans. Rather, this is a story about how one federal...
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Creating a Veterans-Centered Experience Through ExploreVA
Good customer service includes user-centered design. For one digital team at the Department of Veterans Affairs, creating a veterans-centered experience started with one word: explore. The ExploreVA...
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The Content Corner: Learning to Say No
BernardaSv/iStock/Thinktock There is a quote that goes something like, “Just because we can do a thing, it does not follow that we must do a thing.” I attribute it to the President of the United...
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The Content Corner: Connecting With Customers at Labor
VOLODYMYR GRINKO/iStock/Thinkstock Here at DigitalGov, customer service is a focal theme during the month of May, and by some type of cosmic chance, I was invited to share my insights on content...
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The Content Corner: Creating a Content Style Guide
lucky336/iStock/Thinkstock One of the more commonly overlooked pieces of any effective content strategy is a content style guide. Many times, content contribution takes place without even being aware...
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How Agencies “Pin” Down Their Audiences
seewhatmitchsee/iStock Editorial/Thinkstock While Facebook and Twitter are the most popular social media platforms (according to some rankings), your agency can and should evaluate the benefits of...
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The Content Corner: Creating Engaging Content with Data
Over the last several years, continuing advances in computer processing power and storage have brought about the growth of what some call big data. Mobile and wearable devices now also generate large...
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The Content Corner: Writing Better Headlines
mariusz_prusaczyk/iStock/Thinkstock The clarity of a headline or title plays a critical role in whether your content is ever seen and read by your customers. As the battle for eyeballs continues to...
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Betting on E-mail: How We’re Reaching Hispanics via Their Inbox
Marco_Piunti/iStock/Thinkstock Driving visitors to a destination means reaching your users where they are at. In 2005, as part of the greater USA.gov marketing strategy, GobiernoUSA.gov launched an...
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The Content Corner: Supporting Your Content
Wavebreakmedia Ltd/Wavebreak Media/Thinkstock This column revolves mostly around content creation and strategy, but an overlooked part of the content lifecycle is helping people find your content. Your...
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The Content Corner: Defining Your Core
Through the course of this blog, I have frequently mentioned the need to feed the content beast and have discussed tactics such as the content pillar and various other aspects of developing a solid...
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The Content Corner: Helping Your Content Contributors
Jupiterimages/Stockbyte/Thinkstock Recently, I shared some suggestions and personal lessons learned for agencies either shopping for a new CMS or preparing to revamp their content strategy and...
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The Content Corner: Twitter, Apple News and the Importance of Our Websites
First, McDonald’s started serving breakfast all day. Now, Twitter announced it is dropping its 140 character limit for tweets. Black is white, up is down. Or is it really that big a deal? Is Twitter...
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The Content Corner: The Joys of the Content Template
ronstick/iStock/Thinkstock Many of us depend a great deal on subject matter experts (SMEs) to generate content that will eventually end up on our site. These are men and women that have critical...
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The Content Corner: Four Ways to Help Your Content Stand Out
When discussing trends for 2016, I made some mention of the content overload that started in 2015 but will certainly increase in 2016. Contently recently found that organizations created 73% more...
View ArticleWhat is Content?
In this age of content marketing that has led publications to call certain ads “paid content,” those of us in government need to broaden our ideas about what “content” is. Many of us get it, but some...
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