Becoming an Influencer with Your Audience: Quality vs. Quantity of Content
Regardless of the platform, industry or niche, you became a social media influencer in one of two ways: adopting early or promoting great content. Early adopters are willing to gamble on a new...
View ArticleHow to Tell the World War I Story: Make it Personal
We naturally gravitate towards story-telling. It’s part of our human nature that began thousands of years ago, well before the written word. We want to pass down our history and cultures, and we do...
View ArticleNew ITIF Report Inspires a Closer Look at Website Performance and...
The Information Technology & Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top...
View ArticleIn a Marketing Minute: Connecting Teams, Promotions, and Ideas
Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the...
View ArticleBuild Your Audience by Hosting a Twitter Chat
Twitter is more than just a platform for sharing news and updates: it can be a tool for directly communicating with your community and understanding what is important to them. One way you can connect...
View ArticleWebinar Recap: Plain Language Action and Information Network (PLAIN) June...
This month’s Plain Language of Community Practice meeting featured Katherine Spivey’s presentation, Plain Language Spectrum: Every Step Counts! In this highly useful DigitalGov University (DGU)...
View ArticleMaking World War I Relevant Today: Are WWI Propaganda Posters the Original Meme?
This is the third article in a 3-part series; links to the others are below. Merriam-Webster officially defines a meme as “an idea, behavior, style, or usage that spreads from person to person within a...
View ArticleHIV.gov’s 6 Ways to Stay Social Media Savvy
This post was originally published on the HIV.gov blog. Editor’s Note: At HIV.gov, our team calls include a weekly update on digital trends. These updates allow us to stay current and inform our work....
View ArticleCFPB Serves up Financial Tips to Seniors
The Consumer Financial Protection Bureau and Meals on Wheels America have created multilingual educational resources about financial scams that target the elderly which can be easily distributed to...
View ArticleA Conversation With ITIF About the State of Federal Government Websites
At the beginning of 2017, the ITIF (Information Technology and Innovation Foundation) released a report that benchmarked 300 federal websites in four areas: page-load speed, mobile friendliness,...
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